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EMAIL DESIGN FOR
WEEKLY ROUNDUP
**Weekly Roundup is an email marketing strategy I designed while at WWF-India. The primary objective was to deliver personalized emails to the WWF Volunteers database, and to drive more people towards the top 3 Volunteers projects.
- Personalisation for emails
Personalisation works very well for email marketing as email is a personal medium. And this strategy used the power of personalisation by giving people LOCATION-specific projects.
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- Three Projects every week
The WWF Volunteers web portal has a ton of projects from all over India. New projects were created regularly by different states, and hence, it was tough to find a project according to your current state. This strategy can solve the problem by constantly promoting 3 projects on the web portal and giving the volunteers, a personal recommendations of our best and largest projects.
*WWF and WWF Volunteers logo are trademarks or registered trademarks of World Wide Fund, used under license agreement. Use of them does not imply any affiliation with or endorsement by them.
**The strategy was never implemented due to some internal reasons, but I shared it because I put a lot of hard work in developing the idea from scratch.
Thank you for your time!
